Love your dog with all your heart? Do you want them to live longer with you, maybe an extra year beyond what the usual lifespan suggests for their breed? The Carson & Bear team is determined to live longer with our dogs. To help dogs live longer and healthier lives, we flipped the paradigm of selecting healthy foods, creating balanced diets, and visiting a great vet more often. The TailScore™ is an important tool for Carson & Bear members to decipher confusing marketing messages designed to make dog foods seem more nutritious than the bag suggests. Please dont feed your dog a marketing message. Instead, feed them real food that is part of a complete and balanced, fresh-forward diet that, when part of a comprehensive program like the Carson & Bear Dog Wellness Program, will help them live longer, sometimes an extra year or more. The TailScore™ is based on the assumption that the FDA and AAFCO guidelines are a minimum standard and do not equate to quality or maximized nutrition. The TailScore™ factors in all the ingredients, not just the top few. So you can be assured that problematic ingredients that have been linked to illnesses and cancers will lower the TailScore™ and functional, premium ingredients like pre- and pro-biotics, good oils and omegas will raise the TailScore™. Best of all, the TailScore™ summary will tell you what good and bad is in the foods you’re choosing between so that you can make the right choice for you and your pet.